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Capgemini and the Tour de France bring fans personalized, AI-powered insights with ‘Inside My Race’
Capgemini and the Tour de France today announced the launch of ‘Inside My Race’, a new digital experience that brings fans closer to the dynamics of the Tour through personalized, near real-time insights and storytelling. As the Official Technology partner of the Tour de France and the Tour de France femmes avec Zwift, Capgemini developed the solution so fans can create their own personalized race story by bringing different types of content together with AI. It offers a new way to follow the world’s biggest cycling race, giving both experienced and new fans around the world a continuous, tailored view of the race as it unfolds.
Jul 2, 2026
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