From Bulletproof Coffee, to Biohacking
Dave Asprey is a
Man of Firsts
Founder of Bulletproof Coffee
4x NY Times Best Selling Author
Top 1 podcast - over 350 million download
8-time Entrepreneur
Over 1 Million Following on Social Media
AS FEATURED IN
Dave Asprey is best known as the founder of Bulletproof Coffee and the entire Biohacking movement.
As a four-time New York Times bestselling author, CEO of Upgrade Labs, and host of a Webby award-winning, top 100 podcast, The Human Upgrade (formerly Bulletproof Radio), Dave is a maverick in the entrepreneurial health science space.
As a true pioneer, Dave was the first person to ever sell a product online, and as you might guess, it was related to coffee.
Dave sold caffeine t-shirts out of his dorm room before the web browser was even invented which earned him a profile in Entrepreneur Magazine. Dave became an early internet technology journalist, a cyber security expert, and co-founded a division of Exodus Communications, a company that seeded the internet we know today.
At only 28 years old, Dave’s phenomenal career success left him battling cognitive fog, arthritis, pre diabetes, put him at high risk for stroke, and with the biochemistry of a 60-year-old.
His own premature aging launched him on a quest to reclaim his health and vitality, lose over 100 pounds, and not only reverse his biological age but increase his IQ by over 12 points! This work led him to create The Bulletproof Diet and to coin the health science term “biohacking,” a word once deemed “fringe” yet now resides in the Merriam Webster dictionary, along with Dave Aprey as part of the definition.
Dave’s drive to understand the human body’s potential, along with his own investment of nearly $2 million to measure and upgrade his biology, and his persistent effort to share his findings over a 10 year span running the very first and largest biohacking conference on the planet, has earned him the prestigious title of
Father of
BIOHACKING
You’ve seen him featured in ABC Nightline, the Today Show, Men’s Health, Vogue, the Dr. Oz Show, CNN, Wired, Good Morning America, the New York Times, Fast Company, Bloomberg, and a slew of other major media publications. Forbes named his company one of the top 20 most innovative brands in the world.
Dave is credited with creating three unique billion-dollar markets: MCT Oil, Collagen Protein, and Functional Coffee.
His foresight and collaborative work with renowned medical professionals, researchers, and innovative trailblazers has paved the way for game-changing ideas, strategies, and products to improve mental and physical performance, revolutionizing the entire health science industry.
By using science and biohacking technology to give people ultimate control of their body and mind, Dave’s mission is to help people upgrade to a happier, more conscious state, one cell at a time
As the founder of 40 Years of Zen, Dave applies neuroscience to personal transformation
40 years of Zen is the world’s most exclusive five day intensive for upgrading the brain. Attracting Hollywood celebrities, C-suite executives, professional athletes, and other global elite, Dave’s programs are leading human evolution.
Dave is Deeply Committed To
elevating global awareness
on neuroscience and Longevity
He actively supports entrepreneurs both personally and professionally as an investor and advisor to dozens of biohacking startups. His personal journey, remarkable transformation, and professional accomplishments attest to his commitment and vision for the future of biohacking. Dave also believes that a healthier earth will hasten this process, and as an early proponent of regenerative agriculture, Dave was one of the first silicon valley entrepreneurs to construct his own 32-acre regenerative agriculture farm to demonstrate the power of food, ecology, and human development.
The Bulletproof Diet is a monument to this concept, having not only assisted Dave in maintaining a 100-pound weight loss, improving his memory and brain function, but also in assisting countless others in improving their health, sleep, and cognitive performance.
Dave currently spends time between Vancouver Island, BC and Austin, Texas, with his two wonderful children.
Aside from being a biohacking pundit, he prides himself on being a world class expert in pun-stoppable sense of humor that is able to induce groans and eye-rolls from his children with each punny punchline!
How It All Went Down
1994
T-shirts sold on the intra-web (pre-internet) featuring caffeine molecule and the “Caffeine Is My Drug of Choice” tagline from college dorm room.
Silicon Valley
working for the company hosting the first Google servers; part of Longevity/Anti-Aging group.
1999
26 years old – made $6MM working in tech; lost it all 2 years later.
Health journey begins
while working 2 start-ups and getting his Master’s degree from Wharton, Dave has major health issues: brain fog, being overweight and yo-yo dieting is not working
2004
Went to Mount Kailash
the world’s holiest mountain; experienced Yak Butter Tea
2010
Launched The Bulletproof Executive Blog
2011
1st Biohacking Conference held in San Francisco, CA
First episode of Bulletproof Radio/The Human Upgrade Podcast debuts Aug 29, 2011
2012
How Bulletproof Coffee Grew From a Blog to a $50 Million Company
2013
Dave creates functional food
Functional Coffee, MCT Oil, Collagen
The Better Baby published.
How to Have a Healthier, Smarter, Happier Baby
2014
The Bulletproof Diet published.
Lose up to a Pound a Day, Reclaim Energy and Focus, Upgrade Your Life
Homebiotic launched
2014
40 Years of Zen opened.
2015
First Bulletproof Café opened in Santa Monica, California
Bulletproof Radio (now The Human Upgrade) wins a Webby Award
2017
Bulletproof Labs opens in Santa Monica
Head Strong published.
The Bulletproof Plan to Activate Untapped Brain Energy to Work Smarter and Think Faster – in Just Two Weeks
2017
Dave speaks on the main stage at Tony Robbins UPW (15k+ attendees)
2018
Game Changers published.
What Leaders, Innovators, and Mavericks Do to Win at Life
2019
The Bulletproof Coffee Founder Has Spent $1 Million in His Quest to Live to 180
2022
Launch Danger Coffee
Discover the energy and high performance that come from Danger Coffee, designed with your biology in mind.
2023
Launch Suppgrade Labs
Smarter Not Harder published.
Quest on MindValley platform.
Biohacking Show on GAIA platform.
2023
Fast Company Series debuts. Episodes 1-3 feature Dave Asprey.
First Upgrade Labs Franchise opened
Meridian, Idaho
1999
26 years old – made $6MM working in tech; lost it all 2 years later.
Health journey begins
while working 2 start-ups and getting his Master’s degree from Wharton, Dave has major health issues: brain fog, being overweight and yo-yo dieting is not working
2010
Launched The Bulletproof Executive Blog
2012
How Bulletproof Coffee Grew From a Blog to a $50 Million Company
2014
The Bulletproof Diet published.
Lose up to a Pound a Day, Reclaim Energy and Focus, Upgrade Your Life
Homebiotic launched
2014
40 Years of Zen opened.
2017
Dave speaks on the main stage at Tony Robbins UPW (15k+ attendees)
2018
Game Changers published.
What Leaders, Innovators, and Mavericks Do to Win at Life
2022
Launch Danger Coffee
Discover the energy and high performance that come from Danger Coffee, designed with your biology in mind.
2024
10th Annual Biohacking Conference: largest in the world!
Unite with Visionaries, Disruptors, and Innovators at the Epicenter of the Biohacking Movement!
You must build practices that prevent you from falling prey to those basic instincts that make you a short-term thinker.
Dave Asprey
BOOKS
4X NEW YORK TIMES BEST-SELLING SCIENCE AUTHOR
AVAILABLE NOW
Smarter Not Harder
Smarter Not Harder: The Biohacker’s Guide to Getting the Body and Mind You Want is about helping you to become the best version of yourself by embracing laziness while increasing your energy and optimizing your biology.
If you want to lose weight, increase your energy, or sharpen your mind, there are shelves of books offering myriad styles of advice. If you want to build up your strength and cardio fitness, there are plenty of gyms and trainers ready to offer you their guidance. What all of these resources have in common is they offer you a bad deal: a lot of effort for a little payoff. Dave Asprey has found a better way.
Also Available